Get found on Nantucket, by people and by AI.
Local SEO puts you on the map when someone searches nearby. Answer engine optimization gets you quoted when they ask an AI instead.
Search changed. A visitor deciding where to eat tonight might type "best dinner Nantucket" into Google, or they might ask ChatGPT, Perplexity, or Google’s AI Overview. Those systems do not return ten blue links. They return one answer, and they cite a handful of sources.
If your site is not structured so a language model can read it and quote it, you are invisible in that second conversation no matter how well you rank in the first.
We do both. Traditional local SEO so you show up on Google and Google Maps, and AEO so you are the source the AI reaches for.
What is AEO?
Answer engine optimization is the practice of structuring a website so AI answer engines can find, understand, and cite it directly.
It builds on SEO with three additions. Structured data (schema.org markup) that states your facts in a machine-readable format. Question-and-answer copy written the way people actually ask. And clear, self-contained factual paragraphs a model can lift without losing meaning.
The practical test is simple. Ask ChatGPT or Perplexity a question your business should own. If it names a competitor, that is the gap.
What's included
How it works
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01
Audit
We crawl the site, check the index, review your Google Business Profile, and test what the AI engines currently say about you.
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02
Fix the foundation
Technical issues and index problems first. There is no point writing content that cannot be crawled.
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03
Build the answer layer
Schema, FAQ blocks, and direct-answer copy on the pages that matter.
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04
Measure and extend
Search Console data, rankings, and citation checks against the AI engines. Then the next round.
Why local matters here
Nantucket search volume is small and intent is high. Someone searching "plumber Nantucket" in February is not browsing. That changes the strategy. Ranking for a handful of high-intent local queries is worth more than chasing broad national terms you will never win.
It also means the island’s competitive set is small enough to actually map. We know who ranks for what here.
Common questions
What is the difference between SEO and AEO?
SEO optimizes for ranked search results, where a user sees a list and picks. AEO optimizes for generated answers, where an AI reads sources and produces one response with citations. The technical foundation overlaps. The content strategy differs, because a model quotes clear factual statements rather than keyword-dense pages.
How much does SEO cost?
It is quoted as a fixed scope before work starts. What moves the number is the size of the site, how much technical debt is in it, and whether you want a one-time fix or ongoing work. The audit comes first precisely so the quote is based on what is actually there rather than an assumption.
Can you tell if ChatGPT mentions my business?
Yes. We test the queries your business should own across the major answer engines and track whether you get cited.
How long does SEO take to work?
Technical fixes can show up in weeks, because they change how quickly and correctly search engines can read the site. Ranking and citation movement takes longer and depends on how competitive your terms are and what shape the site is in when we start. Anyone quoting you a fixed timeline before looking at your site is guessing.
Do you guarantee first place on Google?
No, and neither does anyone honest. Google does not sell or guarantee rankings.
Do I need this if I already rank well?
Ranking well on Google does not mean you are cited by AI engines. They are separate systems with separate inputs.
Want to know where you actually stand?
We will run the audit and show you what Google and the AI engines currently say about your business. Prefer to talk? Call 508-257-1154.